Wordpress Business Blog Marketing

Why WordPress Is Your Perfect Small Business Website And eCommerce Platform

Wordpress Business Blog MarketingThe popular website platform WordPress has been around for nearly 10  years now, and in the decade since it was first released way back in 2003, it has come a very long way.

Although it was, and still is used as a very successful blogging platform, you might be surprised to know that in fact WordPress is the platform in use  for up to 20% of the websites on the internet right now. Are they all blogs? Definitely not.

Many websites, including NewRiseDigital.Com use WordPress as the base platform for creating a website because it’s the quickest, easiest and most SEO friendly way to get your site up and running. There are over 15,000 plugins that extend the basic WordPress framework, including eCommerce plug-ins that turn your site into an instant shop for free (eShop) , membership plugins that turn your website into a fully fledged passive income system (Magic Members WordPress Membership Plugin), and there are thousands of free and paid for themes that install easily into WordPress and give your site an instant design makeover.

Many themes are also designed to be responsive (they’ll adapt to any device from desktop to tablet to mobile) so it’s a quick way to expand your online audience and give all visitors to your website a good user experience.

Getting up and running with WordPress is not hard either, with many web hosting companies having a one click installer included with their hosting packages. When customers purchase a domain name and web hosting, with a single click they can install and setup a WordPress platform within a few minutes. Install your theme, download a handful of free plug-ins and sign up for a PayPal account, and you can be up and running taking payments with a fully fledged online WordPress shop in just a few hours.

WordPress is great at Search Engine Optimization (SEO) out of the box too, since it’s got a long history of getting picked up by the search engines due to its roots as a content management platform, but if you are of the impression that WordPress is only used for blogging, you couldn’t be further from the truth.

Check out http://www.originalartisan.com/ selling handmade fair trade goods from the Andes for a great example of a small business using WordPress to sell goods on the web, and there are thousands of other traders online selling their products using WordPress too so if your business website platform is currently holding you back with clunky design and expensive support consider moving your online presence to WordPress sooner rather than later.

Simon Dunant
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About The Author

Simon Dunant

Simon Dunant is the founder digital marketing consultancy New Rise Digital and Podcast Power Marketing . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).

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