Digital Marketing Advice For Small Business And SMEs

[VIDEO] Why A Mobile Strategy Is Essential For Your Business To Survive

Grab your favourite hot drink and join us on the social sofa! Every week we bring you actionable and easy to use digital marketing ideas to help you grow your business online. This week we bring you insights from the mobile marketing world, and explain why a mobile strategy is essential for the survival of your business.

In January 2014, mobile internet usage overtook desktop internet usage for the first time in history. In this video we bring you the astounding research that shows if your website is not mobile friendly you could be losing more business than you think at an ever increasingly alarming rate over the next few years.

In this video we cover:

  • Why making your website mobile friendly will boost sales and help you beat your competitors (even if you do it badly).
  • What resources you need to get your new or existing website ready for mobile (and how easy it can be to optimise for mobile).
  • Why mobile is one of the biggest opportunities for a small business (and how you can take advantage of the trend to increase conversions).

Resources mentioned in this episode:

WordPress Responsive Websites (Google Search)

OptimizePress 2.0 Theme For WordPress

Steven Pavlovich (Conversion Factory) Talks Mobile Conversion At MeasureFest

IDG Mobile Marketing Research Study 2014 Infographics (click on each image for a full size view)

Living-Room_final mobile-excutive

Mobile Internet Usage Research IDG Global Mobile Marketing Survey 2014millenials-vs-genx_final

Have a question or want to suggest a topic for a future episode of On The Social Sofa? Leave your comments below, we read them all!

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Simon Dunant
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About The Author

Simon Dunant

Simon Dunant is the founder digital marketing consultancy New Rise Digital and Podcast Power Marketing . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).

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