Top 5 Tips For Successful Pay Per Click Campaigns

The Top 5 Tips For Successful Pay Per Click Advertising Campaigns

If you are running or considering running a pay per click advertising campaign with Google Adwords or Bing Ads it pays to understand how to make the most out of the auction style bidding format of these platforms.

A lot of businesses start their campaigns blind and can find pay per click an expensive way of marketing their products but this form of advertising doesn’t have to be a black hole that sucks your marketing budget dry. We recently interviewed online advertising expert Courtney Herda from SmarterSearches.Com to find out what are her top 5 tips for running a successful pay per click advertising campaign.

In the interview Courtney offers advice on how to:

  • Make sure you are using analytics software to track your conversions
  • Understand how to use keywords effectively to manage your advertising spend
  • Choose the right landing page to ensure an optimum conversion rate
  • Use ad extensions to maximise your ad space and add additional call to actions
  • Measure your return on investment effectively when running a pay per click campaign

How has your business used Pay Per Click advertising, and do you find it an effective way to convert customers? Add your comment to our discussion section below, we'd love to hear from you.

Simon Dunant
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About The Author

Simon Dunant

Simon Dunant is the founder digital marketing consultancy New Rise Digital and Podcast Power Marketing . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).

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