So where do people discover podcasts? Well the number one place that people find podcasts is on the Apple iTunes store, or the Apple podcast app that appears on every IOS phone, tablet TV and in car entertainment system that Apple offer.

Most Android users use the Stitcher radio app to find podcasts, and Google are in the process of launching their own Google Play alternative to iTunes too.

Social media is a great way to share your podcast too, and whilst social media has up to this point been about sharing text, pictures and video, there is now a new tool called Clammr that’s been created which lets you easily share snippets of your podcast audio on Twitter and Facebook, to help you integrate the power of your podcast with the viral sharing that happens on social media.

Listen to our interview with Parviz Parvizi, the founder of Clammr to find out how you can share your podcast on social media using the Clammr app.

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