Digital Marketing Advice For Small Business And SMEs

[VIDEO] How To Attract The Ideal Customer To Your Website

Grab your favourite hot drink and join us on the social sofa! Every week we bring you actionable and easy to use digital marketing ideas to help you grow your business online.

This week we’re helping you attract your ideal customers online by exploring Personas. We’ll be giving you some practical ideas on how you can discover, understand and tap into the exact needs and wants of your target market, and sharing some tools that will help you research new highly targeted leads on social media

Topics in Episode 2 include:

– How to tap into your customers needs and wants online
– Which social media tools to use for digital lead generation
– Why using personas can increase the lifetime value of your customers
– How to stop wasting your advertising budget on the wrong audience

Resources mentioned in this episode:


If you’re in or near London and you want to learn more about digital marketing for your business, why not come along to one of our training events. Our latest events are listed on our Training Page

Simon Dunant
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About The Author

Simon Dunant

Simon Dunant is the founder digital marketing consultancy New Rise Digital and Podcast Power Marketing . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).

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