Digital Marketing Personas Finding Your Ideal Customer Online

EDM 002 How To Attract Your Ideal Customers Online

Welcome to episode 2 of the Essential Digital Marketing Podcast. Each show we explore a digital marketing topic and give you strategies, insights and tips to help you grow your business online.

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This week we’re helping you attract your ideal customers online by exploring Personas. We’ll be giving you some practical ideas on how you can discover the exact needs and wants of your target market, and sharing some tools that will help you research new targeted leads on social media

Topics in Episode 2 include:

– How to tap into your customers needs and wants online
– Which social media tools to use for digital lead generation
– Why using personas can increase the lifetime value of your customers
– How to stop wasting your advertising budget on the wrong audience

Resources mentioned in this video:

Simon Dunant
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About The Author

Simon Dunant

Simon Dunant is the founder digital marketing consultancy New Rise Digital and Podcast Power Marketing . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).

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