web marketing tools

5 Tools Everyone In The Digital Marketing Industry Should Be Using

Creating and managing a digital marketing campaign can take up a significant amount of time whether it’s designing a new info-graphic, adding your blog posts to your social media channels or simply trying to create a great headline for your next landing page.

Here are 5 great tools everyone in the digital marketing industry should be using to increase their productivity.


Canva is a new online design tool that promises to help you build content quickly. If you spend hours in Photoshop and online stock image libraries looking building your eBook, info-graphic or Facebook cover image then Canva could be the answer.

With preset sizes and templates for popular marketing content and an extensive library of both free and paid ready made images and artwork covering most subjects available from within the web application itself it’s a breeze to create professional looking designs quickly.

The drag and drop interface is intuitive and easy to use so even if you’re not a skilled designer you’ll still be able to produce a great piece of content in no time. Check it out at http://canva.com


I don’t know about you but when I’m researching a new project collating all of the bookmarks, pictures, downloads and other information can be a real chore. I used to make a bookmark folder and put all the links into this on my browser’s bookmark toolbar but inevitably the list grew so long it became unwieldy. Adding links to a simple text document on my desktop was my next stop but that soon became out of control too.

Web based application Mural.ly aims to solve the challenge of collecting information into projects by helping you create a visual “pinboard” of content that is laid out  in the same way you’d use a physical cork board. You can invite other users to collaborate on your murals and if you are working with others the screen updates in real time too.

It’s a great tool for visual brainstorming and collecting digital resources into one place.  There’s a mobile app too that even lets you pin your own images, notes, links and doodles, and send them to your murals straight from your mobile device. Check it out at http://mural.ly

Mindjet Mind Manager

Planning out campaigns, content, websites and any other project one of the most intuitive tools we use at New Rise Digital is Mindjet’s Mind Manager software. It’s a fantastic tool to brain dump your ideas into and build out a structured project really quickly.

The benefit of creating digital mind maps is that you can move your ideas around fluidly as you progress, and with the hide / show features for sub topics it’s easy to only display the part of the project your working on at any given time to keep you focused.

There are also similar open source mind mapping products such as FreeMind that essentially do the same thing as Mindjet’s commercial software however Mind Manager is a visually more pleasing product if you’re looking to share your final map with others. Check out Mind Manager at http://mindjet.com and Free Mind at http://freemind.sourceforge.net


Whether you’re holding a physical event or an online webinar, promoting your event and attracting new attendees is a constant grind. TweetMyEvents is a free social media event promotion service that will publicise your event to it’s large audience of event seekers on Twitter.

You set up the time, date and description of your event on their website and your event is immediately posted out on their social channels. There’s also an option to have a reminder tweet sent out every week with a “only x days to…” message automatically appended. It’s a totally free service that’s worth checking out for extra traffic. Check them out at http://tweetmyevents.com

Podcast Generator

Whilst most marketers focus on the mediums of text, video and graphics, overlooking audio as a marketing tool could mean you’re missing out on a sizable addition to your audience. Creating a podcast can be as simple as recording your existing content into an audio blog and distributing it through the iTunes Podcast store and Podcast Generator is a great tool to help you do this.

It’s a free open source program that is easy to install (you will need your own web hosting to install it onto) and once you’ve gone through it’s simple set up you’ll be able to upload mp3’s and have them fed into the iTunes Podcast app. It’s a great way to pick up a new following in a medium that many marketers don’t currently address.

Don’t forget to add a call to action and website address at the end of your recordings to drive traffic back to your site. Use a custom URL in your recordings and measure the landing page hits as a goal in Google Analytics to see how effective your audio podcasts are. Check out Podcast Generator at http://podcastgen.sourceforge.net/

What are your favourite digital marketing tools? Let us know in the comments section below.

Simon Dunant
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About The Author

Simon Dunant

Simon Dunant is the founder digital marketing consultancy New Rise Digital and Podcast Power Marketing . He also hosts the Podcast Power Marketing podcast on iTunes and is the author of the book "Essential Digital Marketing For Small Business." He has over 15 years experience of helping businesses, creative artists and bloggers make sense of the digital marketing landscape. Simon has hosted 2 previous digital marketing podcasts and has spoken at numerous conferences and events including Midem (Cannes), Popkomm (Berlin), ADE Music Conference (Amsterdam) and Britespace (London).

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