Digital Marketing Changes In Strategy

The 3 Biggest Changes That Will Influence Digital Marketing In 2014

In 2013 we saw a number of marketing milestones that defined a shift of strategy for digital marketing professionals and business owners. The way we market and promote our products and services is changing and 2014 is going to be a year of managing and learning a new set of skills to effectively communicate a…

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marketing making a difference

How Will You Measure The Real Difference Your Marketing Made This Year?

As marketers we all measure Twitter followers, Facebook fans, website visits, conversions, ROI etc. but as the end of another year falls upon us and we reflect back on what we have achieved here’s a question to think about. How will you measure the real difference your marketing contribution made in a wider sense. Whether…

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How To Get More Twitter Followers

Top Tips For Getting Maximum Engagement On Twitter

Understanding how to use Twitter for your business can be challenging and time consuming so developing the right strategy for your business and brand on the social messaging service is key to your business success. We’ve compiled the top takeaways from the recent TwitterAcademy webcasts showing you how you can get the maximum engagement with…

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business blogging content marketing

Why Business Blogging Is The Biggest Opportunity Of The Decade

At this year’s Content Marketing Show Tom Elgar from Passle gave us some astounding statistics; 80% of businesses don’t have a blog and of the 20% that do just over a third don’t keep their blogs updated. So roughly only 12 out of 100 businesses have a blog that they actively use. Blogs are a…

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Repurpose Your Content

The Top 5 Ways To Repurpose Your Content

Thinking of starting to repurpose your content but don’t know where to start? Creating content for your inbound marketing campaigns can take be a labour intensive process so it makes sense to maximize it’s reach and shelf life beyond a single channel. Instead of creating independent content for each of your distribution media (video, blogs,…

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Trello App

Organizing Your Content Marketing Campaign With Trello Task Manager

One of the biggest reasons that a content marketing campaign may fail is because it’s badly planned out. It can be overwhelming when you have videos to make, blog posts to post, eBooks to create, landing pages to build, Social media schedules to keep up with. Each of these projects have to be broken down…

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Mobile Responsive Website

Mobile Website Or Mobile App — Which One Should Your Business Focus On For Maximum ROI?

By the end of the year there will be more mobile devices than people in the world. An amazing statistic but what does that mean for web marketers and businesses that want to understand how users will spend their time on these devices. Since 2008 the buzzwords for businesses have been “Download Our New App…

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Build A Twitter Following

Amplifying Your Content On Twitter By Connecting With Influencers

Twitter is a great way to build an audience for your business or your blog, however getting traction and traffic relies on more than just sending out regular tweets and hoping that you’ll be found, retweeted and followed. There are a number of strategies you can use to make sure that the engaging content you’re…

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