Twice a year some of the brightest minds in digital marketing take over the Brighton Dome complex for what can only be described as the new “Bletchley Park” of digital marketing but nearer the sea. This year’s spring conference that took place on 24th April was another meeting of masterminds on a grand scale.
BrightonSEO started out from a small mastermind in the backroom of a pub, and has now turned into one of the most well respected digital marketing conferences on the calendar, attracting thousands of marketers and businesses. What sets it apart from other similar conferences is its speaker and crowd are the most genuine and intelligent people you could wish to meet.
Conference organizer Kelvin Newman and his team at Rough Agenda have strict criteria on behaviour at the conference, steering it’s speakers away from the usual salesy pitch presentations and instead picking a line up that is dedicated to knowledge sharing and informing.
At BrightonSEO, case studies, “here’s how I did it” tutorials and “Here’s what worked for me go try it for yourself” are the order of the day. All of the speakers are practicing what they preach. It also expects a high code of conduct from it’s audience which is impressive.
Although the conference has an SEO tag, it’s branching out into wider areas of the digital marketing space, something that mirrors the SEO industry’s requirement to take a more holistic approach than ever before.
This was more apparent at this year’s BrightonSEO as we attended at least two talks detailing how great digital marketing results were achieved in spite of SEO ( Particularly the keynote from Malcolm Coles , General Manager at the Daily Mirror and the almost alchemic link building presentation by Carolyn Jones, MD of Webdurance check out Carol’s incredible slide deck here.
There was also an incredibly insightful talk by Tony Dimmock, founder of Dimmock Web Marketing on making some courageous choices on clients for your business, something every freelancer and business owner in the digital marketing space should read. Check out Tony’s slides here.
BrightonSEO is not the only digital marketing conference on offer from Rough Agenda, they also organize The Content Marketing Show, Completely Email, Measurefest and Biddable World conferences too. There’s paid for training days before the event and the actual conference day is totally free.
Check out the training days at http://www.roughagenda.com/. Make sure you book yourself early on any of the free conference days though, as tickets are always gone within an hour of them being released.
We’ll be bringing you more coverage of the best speaker presentations from BrightonSEO Spring 2014 with individual posts over the coming days and weeks, so stay tuned to the blog, or follow us on Twitter @NewRiseDigital
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