web marketing tools

5 Tools Everyone In The Digital Marketing Industry Should Be Using

Creating and managing a digital marketing campaign can take up a significant amount of time whether it’s designing a new info-graphic, adding your blog posts to your social media channels or simply trying to create a great headline for your next landing page. Here are 5 great tools everyone in the digital marketing industry should…

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Social Media Goals To Grow Your Business

Are You Setting Social Media Goals That Will Grow Your Business?

Small businesses understand that social media is an important part of their online marketing, however many feel that they’re not getting a good return on investment give the time and effort they put into building their network of leads and new customers. One of the key reasons many small businesses feel disappointed with their social…

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content marketing for small business

Why Content Marketing Offers A Big Opportunity For Small Businesses

When it comes to digital marketing small businesses can benefit the most from Content Marketing as a small business usually has an intriguing story to tell from the outset . Whether it’s the person that discovered their passion and turned it into a new business with a niche of fanatical customers, or the long standing…

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Social Media Icons

Who’s Winning In the Fight For Social Media Dominance?

When it comes to marketing your business on social media the rules of the game are changing. With both Twitter and Facebook making significant changes to the way they operate by pushing their ad solutions to marketers and making organic reach harder, new strategies for connecting to your audiences on social channels means a change…

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Digital Marketing Changes In Strategy

The 3 Biggest Changes That Will Influence Digital Marketing In 2014

In 2013 we saw a number of marketing milestones that defined a shift of strategy for digital marketing professionals and business owners. The way we market and promote our products and services is changing and 2014 is going to be a year of managing and learning a new set of skills to effectively communicate a…

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marketing making a difference

How Will You Measure The Real Difference Your Marketing Made This Year?

As marketers we all measure Twitter followers, Facebook fans, website visits, conversions, ROI etc. but as the end of another year falls upon us and we reflect back on what we have achieved here’s a question to think about. How will you measure the real difference your marketing contribution made in a wider sense. Whether…

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How To Get More Twitter Followers

Top Tips For Getting Maximum Engagement On Twitter

Understanding how to use Twitter for your business can be challenging and time consuming so developing the right strategy for your business and brand on the social messaging service is key to your business success. We’ve compiled the top takeaways from the recent TwitterAcademy webcasts showing you how you can get the maximum engagement with…

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business blogging content marketing

Why Business Blogging Is The Biggest Opportunity Of The Decade

At this year’s Content Marketing Show Tom Elgar from Passle gave us some astounding statistics; 80% of businesses don’t have a blog and of the 20% that do just over a third don’t keep their blogs updated. So roughly only 12 out of 100 businesses have a blog that they actively use. Blogs are a…

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Repurpose Your Content

The Top 5 Ways To Repurpose Your Content

Thinking of starting to repurpose your content but don’t know where to start? Creating content for your inbound marketing campaigns can take be a labour intensive process so it makes sense to maximize it’s reach and shelf life beyond a single channel. Instead of creating independent content for each of your distribution media (video, blogs,…

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Trello App

Organizing Your Content Marketing Campaign With Trello Task Manager

One of the biggest reasons that a content marketing campaign may fail is because it’s badly planned out. It can be overwhelming when you have videos to make, blog posts to post, eBooks to create, landing pages to build, Social media schedules to keep up with. Each of these projects have to be broken down…

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