With the focus of search engine optimisation having shifted away from keywords, content marketing has taken centre stage in the SEO space as a key driver of traffic to your website. So does your content sell?
Thinking about content marketing only in the context of gaining valuable inbound links means you’re actually half the value of that content on the table.
Matt Evans Senior SEO Executive from Pancentric Media put forward a proposal in his BrightonSEO 2014 presentation that you can use the same content that’s getting you good SEO to directly drive the sales funnel too, and indeed that in fact the sales funnel should be the starting point. Check out Matt’s slides below.
Matt Evans – Stop Blind Marketing, Start Selling Through Content – #BrightonSEO
When it comes to content marketing it’s important to take some time and think about the design process. Visual cues can sometimes make more impact and communicate a message far better than words. The old adage “A Picture Is Worth A Thousand Words” certainly is true when you’re planning a content marketing campaign.
When you’re creating a content marketing campaign it’s essential to arm yourself with a good set of tools that will help you build efficient and targeted processes, especially if you’re working with others on the project.
From image research tools, mobile design testing tools, collaboration websites to image libraries designed to connect with your audience on an emotional level, Vicki Cheung, Graphic Designer at Distilled clearly has her finger on the pulse of content design, and her slides from BrightonSEO 2014 are packed with incredibly useful resources. Check them out below.
Vicke Cheung – From Concept to Completion: Tips for Designing Great Content – #BrightonSEO
Image Credit: Matt Evans
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