When you’re trying to build connections on social media, one of the most powerful ways of using the virality of a social medium is to leverage the networks of influencers.
Reaching out and nurturing relationships with bloggers and individuals that already have a highly targeted and content hungry following can get your message communicated quicker and more cost efficiently than most ad campaigns if done in the right way.
At last year’s BrightonSEO conference, the leading gathering of smart marketing minds in the country, Sean Walsh, Head Of Social Media at Leeds digital agency Blueclaw provided some quick tactics to help marketers find, support and develop bloggers and individuals before they are established as “influencers”.
Watch Sean’s insightful talk in the video below.
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